The main reason for Real Estate Investors to use a hard money loan, is the ability of the hard money lender, to fund the loan quickly. A hard money loan can be funded within two weeks, compared to the 30 – 45 days it takes to get a bank loan funded.
Also, borrowers may choose to utilize a hard money loan, due to the fact that they have been rejected by the banks for a conventional loan because of bad credit, insufficient income history, foreclosure, etc. A hard money lender, is able to look past these issues as long the loan be repaid and the borrower has enough equity invested in the property.
Once a borrower has a property and is interested in applying for a hard money loan, the application process takes a day or two and in some cases, a loan can be approved within 24 hours.
Real estate investors choose to use hard money loans for many different reasons; it's fast, flexible, and functional.